top of page
  • Writer's pictureUlrika Gustafson PCC LL.M

Navigating the Tough Conversations: A Guide for Senior Leaders on Delivering Bad News with Grace



Delivering unpleasant news is an inevitable aspect of leadership. Working with my clients, I often get asked for tips and advice on how to help leaders navigate the challenge of conveying bad news while maintaining trust and respect. Here´s a quick guide for leaders:


1. Prepare Thoughtfully


Before delivering any negative information, take the time to thoroughly understand the situation. Equip yourself with all relevant details, potential implications, and, most importantly, possible solutions. A well-prepared leader inspires confidence even in difficult times.


2. Choose the Right Setting


The environment in which you share bad news matters. Opt for a private and quiet setting that allows for open dialogue. This demonstrates respect for the sensitivity of the information and provides a space for genuine conversation.


"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." - Nelson Mandela

3. Be Transparent and Honest


Honesty is the cornerstone of effective communication. Clearly and transparently share the bad news, providing a comprehensive understanding of the situation. Avoid sugarcoating, as this can erode trust and credibility.


4. Express Empathy


Acknowledge the emotional impact of the news on individuals or the team. Show genuine empathy by recognizing their feelings and expressing your understanding. This humanizes the conversation and fosters a sense of connection.


5. Offer Solutions and Support

While delivering bad news, present potential solutions or a roadmap for moving forward. Demonstrating a proactive approach and offering support can instill confidence and provide a sense of direction amid uncertainty.


6. Control Your Emotions


As a leader, maintaining composure is crucial. Even if the news is personally challenging, remain calm and composed. Your ability to manage your emotions sets the tone for how others will respond.


7. Encourage Questions and Dialogue


Create an environment where individuals feel comfortable asking questions. Encourage an open dialogue to address concerns and provide additional context. This facilitates understanding and helps build a collaborative approach to overcoming challenges.


8. Follow Up and Communicate Continuously


Remind yourself of the bigger picture and the long-term goals of your leadership journey. This perspective can provide motivation during tough times and reinforce the idea that challenges are temporary steps on the path to success.


9. Learn and Improve


Every challenging conversation provides an opportunity for growth. Reflect on the experience, gather feedback, and continuously refine your approach to delivering difficult news. Learning from each situation enhances your leadership skills over time.


10. Reinforce a Positive Culture


Amid challenging times, reinforce the values and positive aspects of your organizational culture. Emphasize the collective strength of the team and the resilience to overcome obstacles together.


By approaching the delivery of bad news with thoughtfulness, empathy, and a focus on solutions, senior leaders can navigate these challenging conversations while maintaining the trust and respect of their teams.




Ulrika Gustafson LL.M PCC is a Certified Executive Coach, former C-suite leader and partner of HAMILTON THERRELL Executive Advisors, an international advisory group of experts in leadership and organizational transformation. She advises CEOs and coaches senior executives on succeeding in demanding environments.

bottom of page