At HAMILTON THERRELL Executive Advisors, we don't follow trends - we help leaders set them.
Since 2006, we've partnered with senior leaders, executive teams, and organizations navigating complexity, change, and high-stakes growth. Our team of certified executive coaches and seasoned advisors brings decades of real leadership experience to the table - not just credentials, but hard-earned insight from the trenches of business, government, and global transformation.
What We Do
We coach leaders who are already successful - and ready to be exceptional.
We work with leadership teams that need to align, perform, and deliver.
We support organizations that are building cultures where clarity, accountability, and trust are non-negotiable.
No templates. No copy-paste solutions.
Every engagement is tailored - built around your goals, your context, and your leadership reality.
Our Impact
Thousands of leaders. Dozens of industries.
From fast-scaling startups to Fortune 500s, from private equity to public sector.
We’ve helped leaders:
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Navigate boardroom politics and high-visibility transitions
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Rebuild fractured teams
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Build cultures that people actually want to be part of
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Make the tough calls with confidence - and bring their people with them
Our Foundation
Headquartered in the Dallas-Fort Worth metroplex, we’re proudly rooted in the entrepreneurial spirit of Texas - and powered by a global perspective. We’ve lived, led, and advised across the U.S., Europe, Asia, and the Middle East. Our work spans borders, industries, and leadership philosophies
We believe real leadership is built - not inherited.
And culture is shaped every day, in every conversation.
So if you’re ready to do the real work - clarify, align, build - we’re ready to walk with you.
Meet the Founder
Ulrika Gustafson, LL.M, PCC
Owner | Executive Coach | Former C-Suite Leader | Strategic Advisor
Ulrika brings a rare blend of lived leadership, cross-sector experience, and sharp, grounded executive coaching to every engagement. A certified Executive Coach (ICF PCC) and former City Manager and C-suite leader, she has personally led teams of 10 to 5,500 across public and private sectors - and coached leaders in some of the world’s most demanding environments, from Fortune 500 boardrooms to global government agencies.
Born in Sweden, based in Texas, and globally engaged, Ulrika is known for her no-fluff, high-trust approach to leadership transformation. She’s helped leaders in organizations like BlackRock, Chevron, AmEx, IBM, Google, Accenture, JLL, Salesforce, Altria, the U.S. Air Force, BP, AstraZeneca, Meta, and national governments lead through change, build cultures of accountability, and reclaim authority without losing humanity.
Her coaching is direct, strategic, and deeply human -focused on performance, clarity, and real transformation.
“I’ve lived through tough leadership moments - the kind that don’t make it onto résumés. I’ve had to lead in politically charged environments, through public crises, cultural clashes, and complete organizational overhauls. That’s why I coach the way I do: with honesty, strategy, and full commitment to the leader in front of me.” - Ulrika
